Privacy Policy

MPC Management Consultants GmbH

Last Updated: November 3, 2025

1. Introduction

MPC Management Consultants GmbH (“we,” “us,” or “our”) is committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us. We process personal data in compliance with the EU General Data Protection Regulation (GDPR) and the German Federal Data Protection Act (BDSG).

This policy applies to our marketing and sales consultancy and digital marketing agency services, covering all our operations and client interactions.

2. Data Controller

The data controller responsible for your personal data is:

3. What Data We Collect

We collect the following types of personal data:

  • Personal Identification Information: Name, email address, and brand/company name when you fill out a contact form on our website.
  • Client Data: When providing our services, we may be granted access to our clients’ systems (e.g., e-commerce stores, advertising accounts, CRM systems). The data within these systems is processed on behalf of our clients, who are the data controllers for that information. Our access is strictly for the purpose of fulfilling our contractual obligations.
  • Analytical Data: We collect advertising data for our proprietary analysis tools, such as search query performance reports. This data is typically anonymized or aggregated.
  • Usage Data: We use Google Analytics to collect information about your device and how you interact with our website, such as your IP address, browser type, pages visited, and time spent on pages.

4. How We Collect Your Data

We collect data in the following ways:

  • Directly from you: When you voluntarily provide it to us by filling out our website’s contact form.
  • From our clients: When they grant us access to their systems to perform our services.
  • Automatically: Through cookies and other tracking technologies like Google Analytics when you use our website.
  • From third parties: We collaborate with affiliate tool providers. We may receive data from them as part of our affiliate relationship.

5. How We Will Use Your Data

We use your data for the following purposes:

  • To Provide and Manage Our Services: To deliver the marketing and sales consultancy services you have contracted us for, including marketplace account management, media buying, and strategy development.
  • To Communicate with You: To respond to your inquiries, provide support, and send you important updates about our services.
  • For Analysis and Improvement: To analyze advertising performance, improve our services, and enhance our website’s functionality.
  • For Marketing: With your explicit consent, we may send you information about our products and services that we think you might like.

6. Legal Basis for Processing

Our legal basis for collecting and using the personal data described above will depend on the personal data concerned and the specific context in which we collect it.

  • Consent: We rely on your consent to process personal data for marketing purposes (Article 6(1)(a) GDPR).
  • Contractual Necessity: We process personal data to perform our contractual obligations to our clients (Article 6(1)(b) GDPR).
  • Legitimate Interests: We process data for our legitimate interests, such as for website analytics and service improvement, provided that such interests are not overridden by your data protection interests or fundamental rights and freedoms (Article 6(1)(f) GDPR).

7. Data Sharing and Third Parties

We do not sell your personal data. We may share your information with the following third parties only in the ways that are described in this Privacy Policy:

  • Service Providers: We may share data with third-party vendors and service providers who perform services on our behalf, such as website hosting and email services.
  • Affiliate Partners: We share data with our affiliate partners, Scale Insights and Sellerboard, as necessary to fulfill our joint services.
  • Analytics Providers: We use Google Analytics to understand our website traffic. Google may use the data collected to contextualize and personalize the ads of its own advertising network.
  • Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.

8. International Data Transfers

As we serve clients internationally, your data may be transferred to and processed in countries outside of the European Economic Area (EEA). We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and that appropriate safeguards are in place, such as Standard Contractual Clauses, to protect your data.

9. Data Retention

We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

10. Your Data Protection Rights under GDPR

If you are a resident of the EEA, you have the following data protection rights:

  • The right to access: You have the right to request copies of your personal data.
  • The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
  • The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
  • The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
  • The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
  • The right to withdraw consent: You have the right to withdraw your consent at any time where we relied on your consent to process your personal information.

If you wish to exercise any of these rights, please contact us at the details provided in Section 2.

11. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our website and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. For further information about cookies, visit allaboutcookies.org.

We use Google Analytics to monitor and analyze the use of our website. You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on.

12. Privacy Policies of Other Websites

Our website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

13. Changes to Our Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date.

14. How to Contact Us

If you have any questions about this Privacy Policy, please contact us:

15. How to Contact the Appropriate Authority

Should you wish to report a complaint or if you feel that we have not addressed your concern in a satisfactory manner, you may contact the responsible supervisory authority.

Der Hamburgische Beauftragte für Datenschutz und Informationsfreiheit Ludwig-Erhard-Str. 22, 7. OG 20459 Hamburg Germany

Email: ma*****@*****************rg.de Website: https://datenschutz-hamburg.de