Strategy + Execution

From the first question to the last SOP. One partner.

You want AI to make your teams better and have no clear place to start. We bring the questions, your experts bring the answers, and the same team builds what those answers point to.

Start with the questions See the case, phase by phase

01 / Where to start

The answers are already in your company

Your store managers know where the day breaks. They are rarely asked in a way that turns the answer into a use case. Our questions come from long-standing sales and after-sales work with brands, structured by the Sales Propeller. Your experts answer them. Together we name the problem worth solving.

Strategy

We bring the questions

Where time, sales and knowledge get lost, asked along every stage of the customer's path.

Your team

Your experts bring the answers

Store managers, floor staff and the back office know what no outside analysis can see.

Agency

We build what the answers point to

And we stay through rollout, training and the SOPs, until your team runs it without us.

The case below is a composite, assembled from real projects in physical retail, client AI work and our own operations. The voice interface is the piloted target state, so we show the method and the decisions, not results.

02 / Before

One shift, before

What the store teams described when we asked where their day breaks.

  1. A customer asks whether the jacket comes in another size. The salesperson walks to the terminal in the back.
  2. A second customer waits at the shelf, then leaves.
  3. A return without a receipt. The policy sits in a binder, so she calls the store manager away from his own customer.
  4. A new colleague asks how to book a reservation. Another walk off the floor.

None of this shows up in a report. Every walk off the floor is time a customer spends alone.

03 / The case

A voice in the ear, phase by phase

Strategy decides above the line. Agency builds below it. Every phase hands a decision down and sends findings back up.

  • Strategy: the question and the decision
  • Agency: what we build and run
  1. 01

    Questioning

    We interview store managers, floor staff and the back office with questions built along the Sales Propeller. The works council joins at the start, not at the end.

    Decision: the problem worth solving is staff leaving the floor to find answers.

    Findings: the answers exist. They sit in binders, systems and people's heads.

    We map every walk off the floor: which question, which system, who knows the answer. The map becomes the requirements list.

  2. 02

    Field of application

    We score candidate use cases by the Propeller stages they touch and the effort they need. We pick tools for the job and sell no licences.

    Decision: a staff copilot. It serves Information & Advice, Buying Experience and Cross- & Upselling at once.

    Findings: which sources are clean enough to start with.

    We audit the sources the copilot would answer from: product data, stock, policies, SOPs. Gaps get listed and owners assigned.

  3. 03

    Experiment

    Pilot

    One store, one team, a defined test: which questions come up, which answers are right, which walks stop.

    Decision: test the voice-in-ear interface on top of a knowledge layer we know how to build.

    Findings: the log of every question the copilot could not answer.

    We build the knowledge base and the first tool connections, put the copilot in the staff's ear and log every unanswered question.

  4. 04

    Fine-tuning

    We set the guardrails. Conversations are not stored by default. The copilot says “I don't know” instead of guessing.

    Decision: anything that writes, an order or a price change, needs a human confirmation.

    Findings: where answers still fail, and why.

    We close the gaps from the pilot logs, tune answers with the staff who use them and connect the next tools.

  5. 05

    Rollout & scaling

    Rollout order follows readiness, not store size.

    Decision: every store gets a local owner and a go-live checklist.

    Findings: the differences between stores.

    We roll out store by store, train each team on the floor and watch the unanswered-question log until it stays quiet.

  6. 06

    Knowledge transfer & access

    We define who owns which knowledge, who may change it and who sees what.

    Decision: the copilot gives the answers your company has, nothing more.

    Findings: what the owners need to run it alone.

    We hand over the editing workflow. When a policy changes, the owner updates it once and every store hears the new answer.

  7. 07

    SOPs & turnkey handover

    The new way of working is written down: onboarding, escalation, updates, review rhythm.

    Decision: you own the system, the SOPs and the knowledge.

    Findings: where the next use case sits.

    We document every SOP, train your internal owner and hand over a system your team runs without us.

Then back to 01. With the copilot running, we ask where the next use case sits. Turnkey for each use case, one partner across all of them.

04 / After

The same shift, after

  1. The salesperson asks for the other size in her ear and gets the stock answer at the shelf.
  2. The second customer gets served, because nobody left.
  3. The return policy comes back in one sentence. The store manager stays with his customer.
  4. The new colleague gets the reservation steps from the SOP the team wrote. When the copilot doesn't know, it says so and names who does.

This is the target state the pilot tests. We show the design, not a result.

05 / Proof

We run it on ourselves

We don't recommend a way of working we haven't built for our own company.

  • Our agents answer from a shared knowledge base, the same principle as the store copilot.
  • Every client-facing output passes a human approval gate before it leaves the house.
  • Our SOPs are executable: people and agents follow the same instructions.
  • Every automated process runs with a cost cap and a named owner.

06 / Track Record

Brands we've worked for

Our marketing, sales and after-sales expertise is built on long-standing collaboration with renowned brands across a wide range of industries.

Automotive & Mobility

  • ADAS One
  • Alfa Romeo
  • Audi
  • Autostadt
  • BMW
  • Carglass
  • Citroën
  • Continental
  • Daimler
  • DAT
  • EuroCOC
  • Ford
  • IRS Group
  • KIA
  • MAN
  • Mercedes-Benz
  • Pirelli
  • SEAT
  • Škoda
  • Smart
  • VAPS
  • Volkswagen
  • Westfalia

Energy & Utilities

  • Aral
  • EnBW
  • RWE
  • Shell
  • Vaillant
  • Yello Strom

Financial Services & Insurance

  • AXA
  • Cortal Consors
  • Deutsche Börse
  • R+V
  • Sparkasse Mainfranken
  • Sparkasse Düsseldorf
  • Volkswagen Financial Services

Technology, Telecom & IT

  • Arcor
  • Cablecom
  • Lufthansa Systems
  • Motorola
  • Samsung
  • SAP
  • Sunrise
  • Talkline
  • T-Home
  • T-Mobile
  • T-Systems

Digital, Media & E-Business

  • Bild.de
  • eBay
  • Facebook
  • Lokalisten
  • Musicload
  • Scout24
  • Premiere / Sky
  • Bertelsmann Buchclub

Industrial, Machinery & Engineering

  • Aerzener Maschinenfabrik
  • EagleBurgmann
  • GGB Bearing Technology
  • MAN Roland Druckmaschinen
  • MTU Aero Engines

Chemicals & Pharmaceuticals

  • BASF
  • BYK
  • Merck
  • Novartis

Logistics & Transportation

  • AFS (Aviation Fuel Service)
  • Avis
  • Deutsche Bahn
  • Europcar
  • Lufthansa
  • Lufthansa Cargo

Food & Beverage

  • DIAGEO
  • Evian
  • Pepsi
  • Warsteiner
  • Laumière Gourmet Fruits

Consumer Goods & Home

  • Allibert
  • Bosch Garden
  • Iron Supports
  • Pendars Signs
  • Christmas Designers
  • Freddie
  • Meaco
  • Barrington
  • Monica and Andy

Consumer Tech & Gadgets

  • Carmount
  • TagsMate
  • HeatsBox

Health, Supplements & Wellness

  • Inito
  • Lucimed (Luminette)
  • CellMedicum
  • Clear Probiotics
  • Best Life Herbals
  • Ruby of the Sea
  • Sunbird Organics
  • Lunakai
  • Sunnie Natural

Beauty & Personal Care

  • Weleda
  • Swedskin
  • Tanning Club
  • Elaine Perine
  • Carnation
  • Nooz
  • Optics Outfitter

Pet

  • Sprinkle & Sweep
  • Tractive
  • Basepaws
  • Embark
  • Cravy Crawlers

Outdoor, Sport & Fitness

  • Statgear
  • Noonan Golf
  • Booms
  • Trailblazr
  • Gym Bro Fitness

Public Sector & Institutions

  • GIZ
  • Messe Frankfurt
  • Augustinum Wohnstifte

07 / Contact

Start with the questions

Tell us where your teams lose time. We come back with the first questions to put to your experts.

Email
info@marketingpartner.de
Location
Hermannstrasse 22, 20095 Hamburg, Germany